Review · LONDON TOURS
Feel the Fire: Official Arsenal Game Day Experience
Arsenal at the Emirates hits different. This game day package puts you in the middle ring padded blocks (67 to 80), then adds Club Level access so the hours around kickoff feel like part of the event, not just time to kill. You also get the good stuff at the key moment, with half-time drinks included, so you can keep watching without the constant concession run.
One thing to note before you fall in love with the idea: if seeing the players entrance is a must for you, this setup may not include that view. Still, you are set up for comfort, food, and an efficient match day, especially if you plan to arrive early and use the lounge time well.
Quick heads-up: the seats in this option are not wheelchair accessible, and tickets are issued for home supporter areas with strict rules about away support. It is a small group experience (limited to 10), and the main match portion is listed as a 2 hour activity, while Club Level access expands the total experience around the match.
In This Review
- 5 key things that make this Arsenal match day package worth your attention
- Stepping into Emirates Stadium from the start
- Blocks 67 to 80: where your view and comfort really come from
- Club Level access: how to use 2.5 hours pre-match to your advantage
- Pre-match food, drinks, and the match programme you can grab right away
- Half-time drinks included: the easiest way to stay in the flow
- Museum entry on match day, and the stadium tour if you go on a different date
- Home supporter rules: no away colours, and no cheering the opposition
- E-tickets arriving 3 to 5 days early, and why timing matters
- Money talk: is $676 per person good value at Arsenal?
- Who this Arsenal match day experience fits best
- The practical “yes or no” decision
- My booking verdict
- FAQ
- FAQ
- How long is the experience?
- Where are the seats located?
- Is Club Level access included?
- What food and drinks are included?
- Do I get a stadium tour and museum access?
- When do I receive the e-tickets?
- Are seats together guaranteed?
- Is there a merchandise discount included?
- Is the experience wheelchair accessible?
- Is it refundable if I cancel?
5 key things that make this Arsenal match day package worth your attention
- Blocks 67 to 80 premium view: middle ring, padded seats, excellent pitch sight lines.
- Club Level timing that actually helps: you get lounge access 2.5 hours before kickoff and 1 hour after the match.
- Food and drinks, not just a snack: pre-match hospitality in lounges and bars, with half-time drinks included.
- Match day extras, plus a non-match option: free match programme, museum entry on match day, and a stadium tour on non-match days.
- Home supporter section rules: away team support is prohibited, and away colours can get you trouble at entry.
Stepping into Emirates Stadium from the start

Even if you’ve watched Arsenal for years, there’s a special kind of electricity when you walk into Emirates Stadium on match day. This package is designed to make your experience feel complete, from the pre-match lounge atmosphere to the comfort of your seats during play.
You are in South East England, at North London’s Arsenal home. The focus here is not on a bus ride, a lecture, or a photo stop. It’s on getting you into the stadium ecosystem early, so you can settle in before kickoff noise becomes background noise.
The event is offered as a small group experience, limited to 10 participants. That matters because it usually means fewer moving parts inside the day, and more time for you to enjoy the match instead of navigating a large group.
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Blocks 67 to 80: where your view and comfort really come from

Your seats are in the middle ring, specifically Blocks 67 to 80. Those blocks are part of what makes this package feel premium, because you get padded seating and a strong pitch view without the squeeze and bouncing you get in some cheaper areas.
This matters more than you might think. In football, the best seats are not only about how close you are. They are about how easily you can track the ball, set-piece angles, and the movement between midfield and the flanks. Middle ring seats often do that well, and the padding helps you stay comfortable through the full 90 minutes.
You should also understand the trade-off. The experience is built around Club Level access and hospitality, not around a behind-the-scenes route that guarantees a view of the players entrance. If you have that one photo in your head, set expectations carefully.
Also remember the practical detail: these seats are not wheelchair accessible. If that affects you, you will want a different match day option that explicitly supports mobility needs.
Club Level access: how to use 2.5 hours pre-match to your advantage

The biggest “value lever” in this experience is the Club Level access window. You get lounge access from 2.5 hours before kickoff and then continue with 1 hour after the match. That long runway means you can arrive, collect your match programme, eat and drink, and still have time to settle before the stadium fills fully.
Pre-match hospitality is available in the lounges and bars. You redeem it using your match ticket, so it is not one more thing to figure out on a screen at the last minute. Practically, this turns the early part of your day into a comfortable rhythm: show up early, get food and drinks, then transition into your seat.
Here is how I would time it. Get there well before kickoff to avoid queues, then use the lounge time before you feel rushed. Once you’re seated, you want your attention on the match, not on the next line for a drink.
One more helpful detail: because Club Level access is part of the ticket experience, you are not stuck only in your seat. You can shift your energy after the match as well, which helps if you are traveling and want a smoother exit than sprinting with a crowd immediately.
Pre-match food, drinks, and the match programme you can grab right away

Food and drink are not treated like an add-on here. Pre-match hospitality is available in the lounges and bars, redeemable with your match ticket, and you can use those spaces to fuel up before the game starts.
You also receive a free match programme, which you collect at the stadium. That’s a small detail, but it makes the day feel more like a real match experience instead of an itinerary item. You can flip through it while you settle in, and it’s a nice keepsake.
There are also betting facilities available. This is one of those “only for some people” features, so treat it as optional rather than essential. If you like the betting side of match day culture, you’ll have access without needing to go hunting for it.
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Half-time drinks included: the easiest way to stay in the flow
Half-time is where a lot of match day packages quietly fall apart. Lines get long, energy drops, and you end up missing key moments because you’re chasing food.
Not here. Half-time drinks are included. The list is beer, wine, soft drinks, and tea or coffee. That spread is practical because it covers both sides of the crowd, from people who want something alcoholic to people who just want something warm or refreshing.
The real benefit is timing. Since half-time drinks are already included, you can plan your half-time move like a pro. You do not have to budget time for ordering and paying. You grab what you want, re-enter the rhythm, and get back to the match.
Museum entry on match day, and the stadium tour if you go on a different date

This package doesn’t limit you to only the match itself. On match day, you get complimentary museum entry. That’s a nice way to spend time if you arrive extra early, want a breather from the crowd, or simply want context beyond the 90 minutes.
If you are traveling and your dates don’t line up exactly with match day, there is also a complimentary stadium tour on non-match days only. That’s a smart option if you want the full Emirates feel without tying your entire schedule to the match kickoff time.
One key point: the museum entry is explicitly for match day, while the stadium tour is for non-match days. So if you are flexible, you can pick the part that fits your travel reality.
Home supporter rules: no away colours, and no cheering the opposition

This is a family-friendly match setting, but it comes with firm boundaries. You are located in the Home Supporters area, and away team support is prohibited.
That means two things in real life:
- Don’t wear away team colours.
- Don’t openly support the opposition.
If you do, you risk being refused entry or ejected from the stadium without compensation. That is not a technicality. It is a clear match day enforcement reality, so take it seriously.
Also note this: there is no strict dress code, so you can keep it simple. But your colour choices and cheering behavior need to match the home supporter environment.
If you are coming with a mixed group, talk through this before you arrive. The easiest way to avoid problems is to agree on who you are cheering for well before you hit the gate.
E-tickets arriving 3 to 5 days early, and why timing matters

Tickets are e-tickets and are sent 3 to 5 days prior to the game day. They also come with seats together, which is important if you are traveling with a partner or family members and want to avoid the dreaded split seating.
You might hear automated messages during booking that suggest tickets are closer to the purchase moment. The important part is that your matchday tickets are delivered 3 to 5 days prior to the fixture date. Plan your trip without relying on tickets far in advance.
Match dates and kickoff times can change and the definitive timing information is provided on your voucher. Since this is a non-refundable experience, you should book flights and accommodation with that flexibility in mind.
The experience duration is listed as 2 hours, but remember that Club Level access runs longer around the match. In practice, your day will feel like a half-match-day experience even if the core “activity duration” is shorter.
Money talk: is $676 per person good value at Arsenal?
$676 per person is expensive. That’s also why I think the value question depends on what you compare it to.
Here’s what you are actually getting in this package:
- Premium padded seats in middle ring blocks 67 to 80
- Club Level access from 2.5 hours pre-match through 1 hour post-match
- Pre-match hospitality with food and drinks redeemable on site
- Half-time drinks included (beer, wine, soft drinks, tea, coffee)
- Free match programme
- Museum entry on match day
- £5 merchandise voucher, redeemable in the club shop and kiosks (requires printing the ticket)
- A small group size, limited to 10
When you add that up, it starts to look like more than just a ticket price. You are paying for comfort, time, and meals you would otherwise need to buy separately while also spending time hunting for food lines.
Still, you’re right to question it. One of the included reviews flagged the cost as a concern. So the smart approach is this: if you already planned to splurge on premium seats and you like pre-arranged hospitality, this kind of bundle can reduce friction and make match day smoother.
If you want the cheapest possible way to see Arsenal, this is not that. If you want a comfortable, hospitality-forward match day, it can make sense.
Who this Arsenal match day experience fits best
This experience is ideal if you want comfort and a match day flow that feels planned. The padded seats help, and the long Club Level access window gives you time to eat, settle, and recharge without stress.
It also lands well for special occasions. One review described this as a birthday gift for a longtime Arsenal fan, and the reaction was the kind you expect from a football surprise that hits a real emotion, not a generic event pass.
It can also work for families, because the home supporter area is described as family-friendly. Just remember the home supporter rule set and stick to it.
On the flip side, it may not fit if:
- You need wheelchair access (these seats are not wheelchair accessible)
- You are specifically chasing a players entrance view
- You are traveling with a group that might accidentally show away support or wear away colours
The practical “yes or no” decision
If your priority is a comfortable view, padded middle ring seating, and a Club Level experience that includes pre-match hospitality plus half-time drinks, then this package is a strong match for you.
If your priority is bargain pricing or a behind-the-scenes entrance view, you may feel disappointed. The day is designed for home supporter joy and comfort, not for hunting specific photo moments.
My booking verdict
Book it if you want an organized, hospitality-focused Emirates match day and you are comfortable following the home supporter rules. Skip it if players entrance views are your top goal or if accessibility needs require a different seating setup.
FAQ
FAQ
How long is the experience?
The match day experience is listed as 2 hours. Club Level access extends before and after the match.
Where are the seats located?
The premium padded seats are in the middle ring, in Blocks 67 to 80.
Is Club Level access included?
Yes. You get access to the Club Level from 2.5 hours before kickoff and 1 hour after the match.
What food and drinks are included?
Pre-match hospitality (food and drinks) is available in lounges and bars and redeemed with your match ticket. Half-time drinks are included and include beer, wine, soft drinks, and tea or coffee.
Do I get a stadium tour and museum access?
On match day, museum entry is included. A complimentary stadium tour is included on non-match days only.
When do I receive the e-tickets?
E-tickets are sent 3 to 5 days prior to game day.
Are seats together guaranteed?
The e-tickets are provided so that seats are together.
Is there a merchandise discount included?
Yes. You receive a £5 merchandise voucher that can be redeemed in the club shop and kiosks. You need to print the ticket to redeem.
Is the experience wheelchair accessible?
No. These seats are not wheelchair accessible, and Club Lounge access is also listed as not wheelchair accessible.
Is it refundable if I cancel?
No. This activity is non-refundable. Cancellation also does not offer refunds if you choose to cancel.
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