Review · FOOD & DRINK

No Diet Club – Best food Tour in East London

★ 4.9 · 102 reviews 3.5 hours From $81 Operated by NO DIET CLUB · Bookable on GetYourGuide
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Eat your way through East London markets. This No Diet Club food tour is built around Spitalfields Market and Borough Market, with guides like Devin and Pauline bringing both flavor and city context as you stroll. It started in London street food markets in 2017 and has grown across Europe, but the spirit stays simple: eat well, laugh a bit, and leave with local picks you can use later.

Two things I really like: you get many tastings to share that don’t feel like the usual tourist-only circuit, and the pace works, with a walk between markets that gives your stomach a breather. You also walk away with a list of London recommendations, which is handy when you want to keep exploring after the tour ends.

One consideration: this tour runs rain or shine, so if wet streets annoy you, plan accordingly. The good news is it is only 3.5 hours, so it is very doable.

Key highlights worth your attention

No Diet Club - Best food Tour in East London - Key highlights worth your attention

  • All food included means you can focus on tasting instead of doing math mid-tour
  • Spitalfields to Borough Market gives you two very different food atmospheres in one afternoon
  • Small group, up to 2 participants helps keep things personal and easy to ask questions
  • Multi-culture food stops can include Iranian, Iraqi, chai, cheese, pizza, and desserts
  • Vegetarians are welcome, though tastings vary by season
  • A local recommendation list helps you eat well after the walk

Why East London markets are the right kind of food tour

No Diet Club - Best food Tour in East London - Why East London markets are the right kind of food tour
East London is one of those places where food does the talking. Instead of chasing one “famous” dish, you sample what people actually snack on, trade, and line up for across different cultures. That is what makes this tour feel more like a smart afternoon plan than a scripted food show.

I also like that the tour has a clear, friendly mission. The folks behind No Diet Club started in London street food markets and later expanded across Europe, but they keep the same idea: London has great food, and you can prove it to yourself by walking market to market. Plus, the guides are a big part of the vibe. Reviews mention guides like Devin, Pauline, Valéry, and Valerie bringing humor and genuine care for the group.

The last part that works for me is the practical payoff. Yes, you eat. But you also get a list of London recommendations, so you can turn one good tour into a better trip.

More Food Tours in London

Your 3.5 hour route: from Spitalfields Market to Borough Market

No Diet Club - Best food Tour in East London - Your 3.5 hour route: from Spitalfields Market to Borough Market
This is a 12pm to 4pm style walking tour, about 3.5 hours long. There is no hotel pickup or drop-off, so you will want to meet the group on your own and start walking right away. Expect a “beautiful stroll through London,” not just a quick shuffle between stalls.

The core structure is simple: you start at one major market and end at the other. In the reviews, the route shows up consistently as Spitalfields Market to Borough Market, with a walk in between through the city. That matters because you get more than food. You also get sights, context, and the chance to reset between tastings.

Also, this is set up for small groups. The activity is limited to 2 participants, which makes it easier to ask follow-up questions about what you are eating or where to find similar flavors later.

Spitalfields Market: the snacky start that surprises your taste buds

No Diet Club - Best food Tour in East London - Spitalfields Market: the snacky start that surprises your taste buds
Spitalfields is a great opening act. You are in a market atmosphere right away, so your first tastes feel like they belong to the place instead of arriving late to the party. The tour’s food picks lean international and comfort-forward, with options that keep you from getting stuck in one flavor lane.

From what you might try on the Spitalfields side, common examples from the tour experiences include:

  • Chai (the kind you remember after you leave)
  • Pizza styles that are more interesting than the standard slice
  • Soup dumplings and dumpling-style bites
  • Meat pies and other savory hand foods
  • Cheese tastes, including types that casual London dining might skip

Even if your food comfort zone is limited, this start tends to nudge you into new territory without going so far that it becomes a chore. One review highlights Iraqi food as a standout, and others point to the variety as a big reason they loved the tour, especially when they wanted flavors they would not normally choose on their own.

A small practical tip: eat lightly before you go. You do not have to arrive starving, but you will be sampling multiple items. People get “stuffed” by around stop four, so plan your day with that in mind.

The walk between markets: how the pacing keeps you enjoying, not rushing

No Diet Club - Best food Tour in East London - The walk between markets: how the pacing keeps you enjoying, not rushing
The walk between the two markets is not just transportation. It is part of the experience. Reviews describe guides taking groups on a short route between spots, sharing information about the area along the way, and keeping the pace comfortable.

I love this element because it solves a common food tour problem. If every tasting comes back to back, your enjoyment drops. Here, the walking gives you a rhythm: taste, walk, listen, then taste again. One review even called out that the walk was a perfect gap so the yummy bites could settle before the next round.

You also get a city-view layer. Guides often pass landmarks, and they explain what you are seeing while linking it back to the food culture around you. You are not just eating in a bubble, you are learning how East London became a place where so many cuisines fit together.

Same corner of Britain, a different sort of outing:

Borough Market: the finish where big flavors and sweets show up

No Diet Club - Best food Tour in East London - Borough Market: the finish where big flavors and sweets show up
Borough Market is where a lot of people already plan to eat, but this tour gives you a guided way to do it. By the time you arrive, you know the pattern: taste something you might not pick solo, learn what makes it special, and then move on before your palate gets tired.

The Borough Market portion is where some of the biggest “wow” moments show up in the experiences people described:

  • Iranian food, specifically called out as a standout
  • More cheese tastings, including English cheese
  • Fudge and dessert-style stops such as madeleines
  • Italian pizza, including mention of gorgonzola
  • Strong tea moments, including a really tasty chai or tea stop

If you like food that feels both familiar and slightly new, Borough is a good fit. The tastings in this tour often balance savory and sweet, so you finish satisfied instead of stuck with only heavy bites.

Also, the tour is designed to help you revisit later. People liked being able to go back on their own without feeling overwhelmed. That is a real advantage if Borough Market is on your “maybe” list, because the tour helps you learn what to prioritize.

What all that food adds up to: value for $81

No Diet Club - Best food Tour in East London - What all that food adds up to: value for $81
Let’s talk value. The price is $81 per person, and the big reason it can feel worth it is that all food is included. You are not paying extra for each bite or dealing with unclear portions. Instead, you get multiple tastings to share across two major markets.

What you get for that money is not just “food samples.” You get:

  • A variety of cuisines you might not normally order
  • A guided explanation that helps you understand what you are tasting
  • A structured walking loop that covers two key markets in one afternoon
  • A recommendation list you can actually use after the tour

In practical terms, you are buying back decision fatigue. If you have limited time in London, you can spend 3.5 hours letting someone else do the hard part. And because the group is limited to 2 participants, the guide can focus more on your questions instead of splitting attention among a larger crowd.

Vegetarian options and the seasonal reality

No Diet Club - Best food Tour in East London - Vegetarian options and the seasonal reality
This tour is open to vegetarians. That said, the tastings can vary according to season, so the exact menu of what you try is not guaranteed item-for-item.

I like that approach because it keeps the experience flexible. Markets change. Seasonal produce changes. What is available at the stall matters. If you are a vegetarian, you should still feel welcome, but you should go in knowing that your exact bites might differ from someone else’s experience.

The best mindset is simple: come curious, not demanding. If you do, the tour can end up helping you discover foods that fit your diet without feeling like you got the “second choice.”

Guide energy matters: Devin, Pauline, Valéry, and Valerie

No Diet Club - Best food Tour in East London - Guide energy matters: Devin, Pauline, Valéry, and Valerie
Food tours rise or fall on the guide, and this one has the kind of reviews that point to real personality. Reviews repeatedly highlight guides who are funny, attentive, and invested in both food and the city around it.

Examples I noticed in the experiences you provided:

  • Devin praised for being intelligent, kind, and an excellent host
  • Pauline praised for stepping in when things shifted and still delivering a great tour
  • Valéry and Valerie praised for being attentive, funny, and well organized, including for vegetarian comfort
  • Multiple guides described as knowledgeable in a way that connects history and neighborhood details to what you are eating

Even if your tastes are adventurous, you will probably appreciate the human factor here. You are not just collecting bites. You are learning how to order, what to look for, and what to seek out later. The guide’s recommendation list adds to that.

Logistics that actually matter on this walking tour

No Diet Club - Best food Tour in East London - Logistics that actually matter on this walking tour
This is a walking tour, around 3.5 hours, with a “rain or shine” rule. That means your biggest practical input is your footwear. Bring comfortable shoes you can handle on city sidewalks and market floors.

You should also know:

  • The tour is wheelchair accessible
  • Languages are English and French
  • The group is small with a limit of 2 participants
  • There is no hotel pickup or drop-off

If you plan your day around it, this is straightforward. It is an afternoon slot, and it is easy to pair with something earlier or later in your schedule.

Who should book No Diet Club in East London

This tour is a good match if you want:

  • A food-focused East London afternoon that mixes markets and walking
  • Tastes you might not order by yourself, especially with international options
  • A small group setup where you can ask questions and get a recommendation list for later
  • A first-timer friendly plan that covers major market energy without being overwhelming

It also works well for people who do not want to spend their day scanning menus. You show up, eat a lot, and leave with places to return to.

Should you book this East London food tour?

I think it is worth booking if you want a market walk that prioritizes variety and real guidance, not just a pile of branded stops. The strongest reasons to go are all food included, the Spitalfields to Borough Market route, and the consistently praised guide style, with names like Devin and Pauline showing up in the experience accounts.

I would skip it or adjust expectations if you hate rain walks, since the tour runs rain or shine. Also remember that tastings can vary by season, so your exact lineup might differ from what you see in other accounts.

If you can handle a comfortable walk and you want to eat your way through East London with a small-group guide, this is one of the easier “yes” decisions in London.

FAQ

How long is the No Diet Club East London food tour?

The tour lasts about 3.5 hours.

What time does the tour run?

It is described as a walk from 12pm to 4pm.

What is the price per person?

The price is listed as $81 per person.

Is food included in the price?

Yes. All food is included, with many tastings to share.

Do vegetarians have options?

Yes, vegetarians are welcome, and tastings may vary.

Where does the tour start and end?

It includes visiting two markets in East London, with the route described as starting at Spitalfields Market and ending at Borough Market.

Do I need hotel pickup and drop-off?

No hotel pickup and drop-off is included.

Is the tour wheelchair accessible?

Yes, it is listed as wheelchair accessible.

What languages are the guides?

The tour guide languages are English and French.

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